MARKETING PORTFOLIO
Academic projects from San Diego State University's Fowler College of Business. Topics and companies range from fitness, food, and fashion. Collaborated with different teams filled with members of unique personalities to conduct primary and secondary research, SWOT analysis, develop comprehensive promotional plans, and create detailed presentations.
01
REAXXER
January 2022 - April 2022
Client: Mike Hershkovitz
Comprehensive promotional plan for Italian fitness brand REAXXER who is looking to penetrate the U.S. market with a budget of 250k.
02
WYNN'S KITCHEN
March 2022 - April 2022
Client: Wynn Austin
SDSU Alumni Wynn Austin is seeking a promotional plan to tackle 3 challenges: differentiation, awareness, and distribution with a marketing budget of 10k for her business Wynn's Kitchen.
03
CLEAN CHRONIC
Task: Pitch a ‘semi-magical’ non-existing product or service idea and create a promotional plan.
Results: First Place
04
CONSUMER ATTITUDES TOWARDS THE ENVIRONMENTAL EFFECTS OF FAST FASHION
Addresses the issues of Fast Fashion, takes a dive into who is contributing to the Fast Fashion industry, and offers sustainable alternatives through the use of primary research and data analysis via Qualtrics and SPSS.
