Course: MKTG373 Integrated Marketing Communications

Professor: Michael Pettiette (CEO of High Five Marketing Partners)
Team: Lamda

Results: Placed 1st for both videos (Represented by second purple bar)

Task: Pitch a ‘semi-magical’ non-existing product or service idea and create a promotional plan.
The example given - Calorie free Alcohol.

Realizing that the audience who’d be voting on the projects were fellow college students, we decided on a product that we knew would capture their attention. Or, at the very least spur conversation around our product. Our team wanted to push the boundaries with the original example Pettiette had given us from a prior semester. This led to the creation of Clean Chronic, the “first ever odorless marijuana” (Upon approval by Professor Pettiette).